Affordable Motoring: Cost-Effective Vehicle for Nizhny Novgorod Residents Comes in at 300,000 Rubles
Nizhny Novgorod Residents Prefer Affordable, Reliable Used Cars as First Vehicles
In a survey conducted by analysts from Avito Goods and Avito Auto, Nizhny Novgorod residents have revealed their preferences and challenges when choosing their first car.
Approximately 60% of respondents opted for a used car, with 47% buying from private sellers and 9% purchasing through dealers. Intriguingly, 13% received their first car as a gift from family members. A mere 30% of those surveyed preferred a new car from a dealership.
Price was the most significant factor when making a purchasing decision for a majority of respondents (51%). Reliability and ease of maintenance were also important considerations for 50% of the participants. Interestingly, 30% placed importance on the vehicle's exterior and design, while brand identity was a concern for another 30%.
Relatives played a crucial role in the decision-making process for most participants. Approximately a quarter (25%) heeded the advice of their partners, while 19% relied on friends' opinions. Meanwhile, 18% made their decision independently.
Despite the cost-effective nature of their choices, challenges faced by first-time car owners in Nizhny Novgorod include fears of driving and lack of confidence behind the wheel (23%), difficulty in finding a reliable service center (23%), completing paperwork and insurance (8%), and finding spare parts for the first breakdown (6%).
It is worth noting that the average price of a new car in the Nizhny Novgorod region has decreased by 2.8%.
As economic fluctuations and rising costs of imported vehicles continue to shape Russian consumer trends, affordability, reliability, and running costs remain prominent factors in the car-buying decisions of first-time buyers. Moreover, challenges such as limited choice due to sanctions, supply chain disruptions, economic uncertainty, resale value concerns, and service availability persist in the market.
[Enrichment Data: Russian consumers, like those in Nizhny Novgorod, typically consider affordability and value for money when purchasing their first car. Brand preference and perceived reliability also influence their choices. Economic instability, limited options due to sanctions, and concerns about resale value and service availability are common challenges faced by first-time buyers in the current market.]
News articles in Nizhny Novgorod suggest that residents often prioritize affordability and reliability when choosing their first vehicle, frequently opting for used cars. In a recent survey, prices and maintenance costs were found to be the most significant factors, with over half of respondents choosing their car based on these considerations. Additionally, a quarter of participants sought advice from their partners, and 19% relied on friends' opinions. The challenges faced by first-time car owners include issues with driving confidence, finding a reliable service center, and navigating paperwork and insurance procedures. Interestingly, Russian consumers, when considering electric vehicles, also focus on affordability and reliability, making these factors crucial in shaping the car-buying decisions of first-time buyers.
