Artisanal Coffee Shop Celes-Té Emphasizes Craftsmanship and Local Roots
In the heart of India's tea-producing regions, nestled in the foothills of the Himalayas, a unique tea brand was born. Celes-Te, founded by certified Tea Sommelier Anubha Jhawar, is an artisanal tea brand that is redefining luxury through authenticity.
Jhawar's early encounters with tea were in Siliguri, near the bustling tea estates of Darjeeling and Jalpaiguri. Her fascination with the craft led her to return to these regions, not just to source tea, but to engage with the people behind its making.
Celes-Te's offerings are marked by exclusivity and intent, with every tea curated and blended by Jhawar herself. The brand's ethos extends to the handmade tea bags, a testament to craftsmanship that includes the people involved in the making process.
Celes-Te is a partner of the One District One Product (ODOP) initiative, sourcing teas from regions like Darjeeling and Jalpaiguri. The use of whole leaf teas ensures flavor and aroma are preserved, and all ingredients are of premium, natural origin.
The tea bags are more than just a utility; they represent labor, skill, and social responsibility. Celes-Te collaborates with a Social Enterprise in Uttar Pradesh to handmake its "brew pockets," creating employment opportunities and sustainable livelihoods for women.
Celes-Te aims to redefine luxury through authenticity, offering well-crafted, premium teas that remain accessible without compromising on quality or values. The brand is committed to full transparency, ensuring every ingredient's origin is known and traceable.
As Celes-Te expands its global reach, it is preparing to launch in the United Kingdom and the Middle East, where tea is deeply woven into tradition and gifting. New blends are being developed, each one rooted in wellness, indulgence, and tradition, with the ambition to create immersive tea experiences that resonate across cultures and geographies.
Moreover, 1% of Celes-Te's annual revenue is donated to 1 per cent for the Planet, keeping environmental concerns central to its mission. Celes-Te practices ethical sourcing, working with estates that maintain fair wages, safe working environments, and sustainable growing practices.
Every blend is a story, crafted with skill, shared with care, and rooted in values that extend beyond the cup. Celes-Te began with a vision to make artisanal tea an everyday experience, and it continues to strive towards this goal, one blend at a time.
For more detailed information about Celes-Te's history, unique approach, and sourcing practices, we recommend checking the brand's official website or reliable profiles and interviews with Anubha Jhawar.
In the lifestyle realm of Celes-Te, the brand's food-and-drink offerings extend beyond traditional beverages, showcasing a wide array of premium, authentic teas. Moreover, the home-and-garden aspect is evident in Celes-Te's commitment to empowering women and promoting sustainable livelihoods through the handmade tea bags, contributing to a socially responsible lifestyle.
