Boston Seaport welcomes the arrival of Rhone's new retail outlet

DTC clothing brand expands its presence by launching its 15th store and 12th one for this year, enhancing its geographical reach.

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2025 May 7 . 5:19 AM

2 min read

Boston Seaport welcomes the arrival of Rhone's new retail outlet

Fueling Up: Rhone's Aggressive Retail Push

Get a whiff of fresh ambition! Rhone, a leading activewear brand, recently unveiled a new 1,700 square foot store in Boston's Seaport district, marking their 15th store and the 12th opening within a year - a testament to their growing retail empire.

The Seaport store is the latest addition to this bustling neighborhood, a magnet for DTC brands like Fjällräven, Mack Weldon, Peter Millar, Rag & Bone, Warby Parker, and now, Rhone.

This retail spree comes as the brand feverishly expands its territories. "Rhone is on a roll," proclaimed Nate Checketts, Rhone co-founder and CEO, in an email to Retail Dive. "We're concentrating on bolstering product quality, relentless innovation, and our brand mission centered on mental fitness. Watch out for some stunning partnerships we're buzzing about, scheduled for Q1 2024!"

The Seaport store showcases men's wear and will soon welcome women's apparel, set to drop in stores and online next May. In the coming year, Rhone is likely to keep their retail momentum going, being meticulous about location, size, adjacencies, and scoping out numerous new opportunities for 2024.

A previously announced deal in July 2022 saw L Catterton sell its minority stake in the brand to a group including Rhone's management, along with notable business and sports personalities. Since then, Rhone has been steaming ahead, blowing off some steam with that sweet, sweet venture capital.

As Rhone spreads its wings, it's leaving no stone unturned. The brand, founded in 2014, has long championed community, with a strong focus on mental health awareness and providing resources for navigating relationships. Events like Rhone's Mind & Muscle, featuring workout sessions followed by mental health discussions, encapsulate their holistic approach to wellness.

Currently, Rhone can be found in 70 Equinox locations nationwide, Nordstrom, Bloomingdale's, Dillard's, Scheels, Von Maur, select CorePower Yoga locations, and over 350 gyms and specialty stores.

With its fingers in many pies, Rhone is clearly in it for the long haul. Brace yourselves, because this activewear giant isn't slowing down anytime soon!

Rhone's latest store in the Seaport district, a hub of DTC brands, is a 1,700 square foot space, now their 15th store and the 12th opened in a year.
The retail push includes adjacent brands like Fjällräven, Mack Weldon, Peter Millar, Rag & Bone, Warby Parker, and Rhone.
Nate Checketts, Rhone's co-founder and CEO, announced the brand's focus on product quality, innovation, and mental fitness, with exciting Q1 2024 partnerships ahead.
The Seaport store will offer men's wear, with women's apparel set to debut in stores and online next May.
In 2024, Rhone plans to maintain its retail momentum, considering location, size, and exploring new opportunities.
L Catterton sold its minority stake in Rhone to the brand's management and notable business and sports personalities in July 2022, allowing for continued expansion and venture capital.
Rhone champions community and mental health awareness, organizing events like Rhone's Mind & Muscle, combining workout sessions with mental health discussions.
Rhone is available in 70 Equinox locations, Nordstrom, Bloomingdale's, Dillard's, Scheels, Von Maur, select CorePower Yoga locations, over 350 gyms, and specialty stores, demonstrating its omnipresent presence in the lifestyle, home-and-garden, retail, finance, health, war, sports, space, and industry sectors.