Commemorative Event at Sweet Suite 2025 in NYC Celebrates 16 Years of Existence
Sweet Suite 2025: A Celebration of Toy Innovation and Technology
The 16-year-old Sweet Suite event, a salute to toy innovation and technologies, returned in 2025 with an array of new toys, collectibles, video games, and technology on display. The interactive media party, designed for press and digital creators, took place at Pier 60 at New York City's Chelsea Piers, attracting approximately 50 companies and top global brands like LEGO, Hasbro, Mattel, Bandai, Spin Master, Jazwares, and Playmates [1][2].
Key highlights included Nintendo's new tech and toys, promoting the Switch 2 console and revealing new games like Mario Kart World and Donkey Kong Bonanza, alongside Nintendo-branded toys such as a Legend of Zelda chess set by TheOP Games [2]. Another standout was Connetix, who launched three new building packs featuring Smart-Spin technology, which allows magnets to rotate 360 degrees within tiles for versatile construction. The sets include the Bright Portal Pack, Light Star Pack, and the PRO Constructor Set designed for older kids [3].
The event offered interactive experiences such as hands-on activations, games, contests, and creative photo opportunities, making it a festive celebration with food and cocktails while previewing the hottest toys of the year [1][2].
Connetix showcased a wide collection of STEAM and MESH-accredited magnetized and light-refracting tiles at the event, including USB-rechargeable light-up tiles and the Connetix Pro magnetic-tile Constructor Set, which includes 70 pieces [3]. The LEGO Group also displayed the Vincent van Gogh Sunflowers building set from its LEGO Art Series, priced at $199 [1].
In the realm of technology, Energizer introduced 3V lithium coin batteries with Child Shield technology, available in specially marked packages of its 2032, 2025, and 2016 models, starting mid-October [1]. The Child Shield batteries feature ultra-secure child-resistant packaging, a child-deterrent non-toxic bitter coating, and Color Alert technology, which activates a blue dye when the battery comes in contact with water or saliva [1].
3Doodler showcased the 3Doodler Candy Pen Set at the event, priced at $59.99. The 3D printing pen and candy capsules made with isomalt allow users to create edible 3D designs using gluten-free, vegetarian-friendly, and diabetes-safe candy [1].
The Toy Insider sponsored the exhibition, making Sweet Suite 2025 the premier preview for holiday's hottest toys and tech. With its mix of traditional toys and advanced technology, the event offered a sneak peek into the upcoming holiday shopping season [1][2][3][4].
- The Sweet Suite event in 2025, a celebration of toy innovation and technology, featured an assortment of home-and-garden devices, video games, and technology from various industry leaders like Nintendo, Connetix, LEGO, and 3Doodler.
- Connetix's new building packs, infused with Smart-Spin technology, were a notable innovation, allowing magnets to rotate 360 degrees within tiles and offering versatile construction possibilities.
- In the same vein of technology advancement, Energizer introduced batteries with Child Shield technology, designed to provide child-resistant packaging, a child-deterrent non-toxic coating, and Color Alert technology to ensure safety.
- Moving beyond traditional toys, the event showcased the 3Doodler Candy Pen Set, a home-and-garden device allowing users to create edible 3D designs using diabetic-friendly candy.
