Unveiling the Sizzling Summer Trends: Sun-Screens and Sexy Slushies
Trending this Summer: Increased Demand for Sunscreen and a Popular Celebrity's Beverage - Could this be the latest fashion fad for the season?
Curious about what's hot and what's not this summer? From the shores of Europe to the streets of America, we've got you covered. Let's dive into the scorching trends for summer '25.
Quizzical musings for the approaching outdoor season:
Is the "Sex on the Beach" Martini the drink of the summer in '25?
Known for its flirty name, this cool cocktail from the English capital (also referred to as the Maverick Martini or Passion Fruit Martini) is concocted with vodka, passion fruit liqueur, vanilla syrup, and champagne (or prosecco). The drink's creator, Douglas Ankrah (1970-2021), envisioned a steamy encounter in a bar when naming the drink.
Mixology maven and editor-in-chief Nils Wrage asserts that this cocktail "with its playful design, racy moniker, and sharp taste, undoubtedly fits the contemporary scene." Given the Espresso Martini's recent fame, this drink might finally have its moment this year, primarily within the German-speaking sphere. Yet, the Sex on the Beach Martini remains a worldwide sensation, consistently ranking high among the most searched cocktails.
What's the darling flavor in the ice cream world?
German ice cream manufacturers, unitesis, have crowned "raspberry with pink pepper" as the must-have ice cream of the year. This explosive mix embodies a sweet and zesty combination known as "Strauss" as a tribute to the soothing symphonies of Johann Strauss, the waltz king, who celebrated his 200th birthday this year.
But why raspberry? German consumers have enjoyed the aroma for years, according to industry insiders. "As more and more people switch to lactose-free diets, the baking heat makes raspberry an essential turbo in the fridge," they say.
On the other hand, confectionery giant Ferrero opts for peach over raspberry. After the Nutella ice cream's success last year, this summer's novelty is the "Raffaello Triple Experience Peach Dream": coconut ice cream with peach sauce, encased in a shell flavored with peach and coconut.
How are the visually-savvy enjoying their ice cream?
Gone are the days of scooping ice cream into a cup, on a stick, or in a cone. The newest ice cream trend is ice cream sandwiches - and they might sweep this summer. "Eis im Brioche" is an Italian frozen delicacy that's expanding its presence in German ice cream parlors. Marco Caimmi of Crema Gelato has been offering the "ice cream sandwich" since last season.
Typically, a pair of scoops of ice cream are stuffed between sliced brioche, topped with a smidge of cream. Eat it with a spoon or take a bite - depends on your preference. Sicilians, by the way, prefer to enjoy their ice cream sandwich experience for breakfast, with brioche buns, pistachio, and nut ice cream.
How do we guard ourselves from the sunny rays?
Instead of labeling younger generations as a "Sunscreen Society" (LSF), it might be an overstatement. However, there's a noticeable shift - sunscreen application increases as the sun peeks out. Light protection factor (LSF) 30 or 50 is a must, and many young people choose to stay indoors when the sun shines.
The global market for sun protection products is set to reach an impressive $15.5 billion in 2025, according to Fortune Business Insights. Western Europe caters to 30% of the market, with consumers obsessed with skin health on social media platforms like TikTok and Instagram.
What are the chicest shades for our peepers this summer?
Sun goggles are the latest fashion trend this summer, as the ski or mask style with colored lenses is back in style, as seen on rapper Ski Aggu. Wearing biker sunglasses from brands such as Oakley is also in vogue. This trend mirrors a fine balance between irony and sport statement.
From swimwear to sunglasses, it's safe to say that summer '25 is packed with unexpected surprises!
- As the demand for skincare continues to rise, employment in the field of dermatology and cosmetics is expected to surge, particularly in EC countries, given the growing emphasis on skin health among the younger generation.
- With the global obsession with fashion and beauty, employment in the retail sector, specifically in stores selling lifestyle products such as fashion-and-beauty items and home-and-garden decor, is predicted to increase this summer, mirroring the trend of shopping experiences becoming more experiential rather than transactional.
