Film Festival in Brooklyn Adopts Unconventional Perspective in Refreshing Visual Rebranding
In the age of TikTok overkill and influencer burnout, it's a breath of fresh air to long for genuine human connection. That's exactly what the Brooklyn Film Festival is all about, taking us back to the days of pre-social media entertainment when screen time was more about community than self-promotion.
Embracing the power of films to connect, this festival invites us to celebrate cinema-going as a collective experience, defying the negative connotationsAssociated with screen time. The Brooklyn Film Festival's new brand identity, "Welcome to Good Screen Time," is a masterclass in transforming a digital domain's invasive noise into something purposeful.
This innovative brand identity, spearheaded by design studio Otherway, presents the festival as a cure for digital overload. intending to prove that not all screen time needs to be detrimental to our mental health. By cleverly repurposing everyday phrases synonymous with social media, the visual identity appeals to users by subtly flipping popular narratives.
The identity's motion design mirrors the swift scrolling and swiping of social media interfaces, yet transfers elegantly to the big screen, demonstrating the versatility of design with a cinematic edge. Accompanied by an immersive auditory experience crafted in collaboration with Klong, the sound design showcases a seamless blend of familiar 'tech' tones with cinematic appeal, creating a multi-sensory spectacle.
"Flipping visual noise into something meaningful" is how Javi Passerieu, president of Otherway US, describes the process's ambition. The design is meant to feel as energetic and responsive as the internet, radiating a vibrant, slightly rebellious aura characteristic of BFF aficionados. Marco Ursino, Executive Director of Brooklyn Film Festival, echoes this sentiment, praising Otherway for providing a fresh perspective on their festival in a world often overwhelmed by distractions.
For some extra design inspiration, don't miss the best movie posters of all time or Soho Rep theatre's striking poster art. And if you've created some standout branding worth showcasing, you should consider entering the Brand Impact Awards today. Because who doesn't love recognition for their hard work?
[1] - Brooklyn Film Festival Announces Rebrand with "Welcome to Good Screen Time" Campaign[2] - Broklyn Film Festival Announces Refreshed Brand Identity by Otherway[3] - The Story Behind the Brooklyn Film Festival's "Welcome to Good Screen Time" Campaign[4] - Brooklyn Film Festival Debuts "Welcome to Good Screen Time" Identity System by Otherway
- The Brooklyn Film Festival's new brand identity, "Welcome to Good Screen Time," is a testament to transforming digital noise into something purposeful.
- The innovative brand identity, spearheaded by design studio Otherway, presents the festival as a cure for digital overload, proving that not all screen time needs to be detrimental to our mental health.
- The festival's vision for good screen time is celebrated through its art, typography, and layout, creating a vibrant and slightly rebellious aura.
- In the realm of tech-infused design, UI and UX play a crucial role in the festival's visual identity, mirroring the swift scrolling and swiping of social media interfaces with cinematic edge.
- The logo, color schemes, and fashion-and-beauty-inspired posters add a creative touch that breathes life into the brand identity.
- To amplify the immersive auditory experience, the sound design, crafted in collaboration with Klong, seamlessly blends familiar 'tech' tones with cinematic appeal.
- For those seeking design inspiration, the best movie posters of all time and Soho Rep theatre's striking poster art serve as an excellent starting point.
- If your branding work stands out, don't miss the opportunity to showcase it by entering the Brand Impact Awards today, as recognition for hard work can inspire further creativity in home-and-garden, technology, and lifestyle sectors.
