"Five gigabytes of unnecessary software, allegedly offered by Apple, may not appeal to Mac users at WWDC, according to critics' claims."
WWDC 2025 is nearly upon us and all eyes are on Apple's anticipated software updates. But will the company's new Apple Intelligence features be enough to sweep Mac users off their feet?
Last year's WWDC showcased Apple Intelligence, a platform marketed as "AI for the rest of us." However, it's been a letdown for Mac, iPhone, and iPad users, leaving them wanting more. In particular, the one feature everyone has been waiting for is not expected to make an appearance.
Despite Apple's upcoming WWDC promises, there's concern that the company may be falling further behind its competitors like Google and Meta. Even former Apple design chief Jony Ive is partnering with OpenAI to develop its own in-house AI device - a move that could challenge Apple's AI dominance.
Reflecting on Apple Intelligence, Mac users have shared their dissatisfaction and what they truly desire from the tech giant.
Empty Promises and Lackluster Integration
Many users are disappointed with unfulfilled promises, particularly with regards to Siri, which hasn't seen the improvements they were hoping for. Users also complain about limited integration of Apple Intelligence features into their daily workflows.
Siri Upgrades, Consistent AI Experience, and Open Collaboration
Mac users long for substantial updates to Siri, making the assistant more contextual and capable of handling complex requests with ease. They also want a unified, consistent AI experience across all Apple devices, better integration of AI models in apps, and open collaboration with developers to create more impactful AI enhancements.
It's clear that Mac users are yearning for more tangible and impressive AI developments from Apple. If the company wants to win over its frustrated user base, it might be wise to focus on delivering genuinely useful AI tools, prioritizing user privacy, and presenting a more cohesive AI strategy across its devices and services.
See also: Best Apple Deals in June 2025
WWDC to Feature Rebranded macOS - But Siri's Big Update Still MIA
As WWDC 2025 approaches in just a week, rumors abound about what's in store. Bloomberg's Mark Gurman predicts a major rebrand of Apple's operating systems, including a visual overhaul of macOS. However, significant Apple Intelligence developments are unlikely to make an appearance.
Instead, users can expect an AI battery optimization tool, as well as minor updates, but the highly-anticipated Siri update may have to wait. With Mac users still expressing a cold response to AI, it may be better for Apple to bide its time before amplifying its AI focus.
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- Amidst expectations for Apple's software updates at WWDC 2025, the anticipated Apple Intelligence features are under scrutiny, as they may not be sufficient to captivate Mac users.
- The lack of integration and fulfilled promises, particularly with Siri, has left Mac users wanting more from Apple's AI platform.
- To resonate with its user base, Apple might consider delivering practical AI tools, prioritizing user privacy, and developing a cohesive AI strategy across devices and services.
- Rumors suggest that WWDC 2025 will unveil a rebranded macOS, yet significant Apple Intelligence developments might remain elusive.
- Instead, users could expect an AI battery optimization tool and minor updates, though the much-anticipated Siri update may not appear this year.
- In light of the lukewarm response from Mac users, it may be prudent for Apple to delay its AI focus until it can create more impactful enhancements.
- Tech enthusiasts can also explore the Best Apple Deals in June 2025 while they wait for further developments in Apple's AI offerings.
- Apart from WWDC and Apple deals, our website features articles on various topics, including home-and-garden, lifestyle, data-and-cloud-computing, and technology, providing a broader spectrum of insights and trends.
