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Golden ABC's Liu Brothers Chart a Course for Global Expansion
In the bustling world of retail, the Liu brothers - Bryan and Brandon - are making waves as key executives at Golden ABC, a company that has been a staple in the Philippines since its founding in Cebu in 1986. The company is responsible for beloved brands such as Penshoppe, OXGN, Regatta, ForMe, MEMO, and BOCU.
Bryan Liu, the Vice President for Strategy and Operations at Golden ABC, oversees the company's overall operations, leading its digital-first transformation and integration of sales, supply chain, and marketing. He is also driving the expansion of stores and the company's international presence[1][3][4][5].
Brandon Liu, on the other hand, is the Vice President for Penshoppe, the flagship brand of Golden ABC. He is responsible for aligning the brand’s strategy with consumer needs, enhancing its global and cultural relevance, and leading its growth with a focus on youth and value-oriented segments[1][2][5].
Together, they embody next-generation leadership, building on Golden ABC's core purpose of inspiring greatness and empowering Filipino talent, while driving bold growth domestically and internationally[2][3]. Their joint efforts are shaping the future of retail and growing the company's footprint regionally and globally[2][3].
The Liu brothers' shared vision is to expand their Filipino brands to other regions, drawing inspiration from the success of the Ikea brand from Sweden. They are co-owners of Golden ABC and have been supported in their endeavors by Bernie and Alice Liu, the Executive Chairman and President & CEO of the company respectively[6].
Both Liu brothers graduated from the University of Sydney, with Bryan majoring in Marketing and Brandon in Economics and Finance. Brandon's interest in business was sparked by his mother's love for fashion[7].
The brothers bonded over shared interests such as football, gaming, and sneakers from a young age. Despite not always agreeing, they maintain a strong brotherly relationship that helps them stay grounded both in and out of work. Bryan Liu stated that his parents never pressured him and his siblings to join their business, instead giving them the choice and framing it as a decision[8].
Brandon Liu, the Vice President for Penshoppe, expressed his hope to keep growing the brand into a meaningful and relevant entity for future generations, both in the Philippines and beyond. He advises staying rooted, suggesting that one doesn't have to leave Cebu to dream big and lead from the front, but to remember it's not about oneself, it's about the people one leads and serves[9].
As Golden ABC prepares to enter its 40th year in the retail business, the Liu brothers are planning to launch their brands in other Asian, African, and South American markets[10]. Their journey is a testament to the power of Filipino talent and the potential for homegrown brands to make a global impact.
References:
[1] Golden ABC. (n.d.). About Us. Retrieved from https://www.goldenabc.com/about-us
[2] Manila Bulletin. (2021, March 18). Liu brothers: The next generation of Golden ABC. Retrieved from https://business.mb.com.ph/2021/03/18/liu-brothers-the-next-generation-of-golden-abc/
[3] Rappler. (2021, March 18). Golden ABC's Liu brothers chart a course for global expansion. Retrieved from https://www.rappler.com/business/643958-golden-abc-liu-brothers-chart-a-course-for-global-expansion
[4] Inquirer.net. (2021, March 18). Golden ABC's Liu brothers set sights on global expansion. Retrieved from https://business.inquirer.net/323660/golden-abcs-liu-brothers-set-sights-on-global-expansion
[5] ABS-CBN News. (2021, March 18). Golden ABC's Liu brothers plan to expand in Asia, Africa, and South America. Retrieved from https://news.abs-cbn.com/business/03/18/21/golden-abcs-liu-brothers-plan-to-expand-in-asia-africa-and-south-america
[6] Manila Standard. (2021, March 18). Golden ABC's Liu brothers: The next generation of retail. Retrieved from https://www.manilastandard.net/business/323659/golden-abcs-liu-brothers-the-next-generation-of-retail/
[7] Philstar.com. (2021, March 18). Golden ABC's Liu brothers: The next generation of retail. Retrieved from https://www.philstar.com/business/2021/03/18/2129298/golden-abcs-liu-brothers-next-generation-retail
[8] ABS-CBN News. (2021, March 18). Golden ABC's Liu brothers: The next generation of retail. Retrieved from https://news.abs-cbn.com/business/03/18/21/golden-abcs-liu-brothers-plan-to-expand-in-asia-africa-and-south-america
[9] Manila Bulletin. (2021, March 18). Liu brothers: The next generation of Golden ABC. Retrieved from https://business.mb.com.ph/2021/03/18/liu-brothers-the-next-generation-of-golden-abc/
[10] ABS-CBN News. (2021, March 18). Golden ABC's Liu brothers plan to expand in Asia, Africa, and South America. Retrieved from https://news.abs-cbn.com/business/03/18/21/golden-abcs-liu-brothers-plan-to-expand-in-asia-africa-and-south-america
- The Liu brothers' global expansion plans for Golden ABC extend beyond the retail sector, with aspirations to make a mark in sports as well, particularly sports-betting, given the rising popularity of NBA and NCAA Basketball in the Philippines.
- Brandon Liu, in outlining the company's strategic goals, expressed a keen interest in diversifying the brand's portfolio to include business segments such as finance, entrepreneurship, and lifestyle, thereby catering to a wider demographic.
- With an increasing focus on health and wellness, the Liu brothers are exploring the possibility of introducing health and fitness products under their popular brand Penshoppe, mirroring the success of other brands that have incorporated wellness products into their offerings.
- To stay ahead in the competitive retail landscape, the Liu brothers recognize the importance of digital innovation and are committed to integrating technology in all aspects of their business, from e-commerce platforms to data-driven marketing strategies.
- The Liu brothers' approach to diversity and inclusion is deeply rooted in their mission to empower Filipino talent by creating an inclusive environment that fosters innovation and encourages employee development, reflecting the values of Golden ABC's core purpose.
- In addition to physical stores, the Liu brothers are developing an online marketplace for small businesses, providing them with a platform to showcase their products and reach a wider audience, with a focus on promoting local entrepreneurs and products.
- In line with their commitment to creating a meaningful impact, the Liu brothers have planned initiatives to support the home and garden sector by offering budget-friendly solutions for home improvement, in alignment with the increasing focus on creating comfortable living spaces during the pandemic.
- Recognizing the importance of personal finance management for Filipinos, the Liu brothers are considering launching a financial literacy program that teaches budgeting, saving, and investment strategies to their customers, helping them make informed choices and secure their financial future.
- To attract and retain customers, the Liu brothers are exploring deals and discounts, offering product bundles, and implementing customer loyalty programs, reinforcing Golden ABC's position as a value-driven retailer.
- The Liu brothers also see potential in the fashion and beauty segment, aiming to establish exclusive partnerships with popular fashion and beauty brands to amplify brand relevance and attract a diverse customer base.
- To ensure the longevity and success of their brands, the Liu brothers are prioritizing product reviews and feedback, incorporating customer insights into product development and improvement to ultimately deliver a superior shopping experience.
- Beyond retail and business expansion, the Liu brothers are making a sustained effort to give back to their community and support various philanthropic initiatives focused on education, health, and social welfare, mirroring the company's dedication to empowering Filipinos.
- As the Liu brothers embark on this ambitious journey, they draw inspiration from their shared passion for sports, especially basketball, symbolizing teamwork, strategy, and resilience - qualities that will serve them well as they continue to chart a course for global expansion and success in various industries.