Highlighting Innovative Minds in Black Culture: Monty Browne Contributes to Philanthropic Efforts by AT&T over the Festive Season
In a recent interview, British creative director Monty Browne expressed his pride in the "Selfless Selfie" campaign, a project he worked on for telecommunications company AT&T. The campaign, which took place during Black History Month, was a unique initiative that encouraged people to post a photo of themselves in AT&T's holiday-themed masks on social media.
For each post related to the campaign, AT&T made a donation to Feeding America, a charity that works to end hunger in the United States. This charitable aspect was significant for Browne, as he values projects that give back to the community.
The "Selfless Selfie" campaign was a collaboration between Browne and agency owner Derek Walker. Walker, who partnered with AT&T for the series highlighting Black advertising professionals, found the campaign to be particularly noteworthy due to its complex and interconnected ideas.
Browne agreed, stating that the campaign was an example of his favourite work, as it involved multiple connected ideas. The campaign's connection to holiday themes and its charitable donations to Feeding America made it a standout project for both Browne and Walker.
The "Selfless Selfie" campaign was a recent addition to Browne's impressive portfolio, which spans over two decades in the advertising industry. With a career that began in the mid-1990s, Browne has made a name for himself as a creative director known for his ability to connect multiple dots and create innovative campaigns.
In the interview, Browne was asked about his pride in the "Selfless Selfie" campaign and how it fits into his overall career. He responded by saying that the campaign was a testament to his ability to create complex and interconnected ideas that resonate with audiences and make a positive impact on the world.
Overall, the "Selfless Selfie" campaign was a success for AT&T and a source of pride for both Monty Browne and Derek Walker. By combining holiday themes, charitable donations, and innovative marketing strategies, the campaign was able to capture the attention of audiences and make a positive impact on the community.
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