Honoring the culinary craftsmen during National Harvest Month, a food-centric celebration in August, as highlighted by Tiffany Tomeo.
Fort Thomas Farmers Market: Celebrating Community and Local Produce
The Fort Thomas Farmers Market, located in Tower Park, Fort Thomas, Kentucky, is an award-winning midweek destination for fresh, locally sourced goods. With over 700 customers visiting each week and a digital following of 7,000 on Facebook, the market has been a staple in the community since 2009.
At the helm of this thriving market is Tiffany Tomeo, the market manager, who believes that it's not just about food labels; it's about faces, relationships, and celebrating the people who make the community stronger. Tomeo's mission is to connect local farmers to the community, and she encourages neighbouring farmers markets to get their faces out there on digital platforms to connect with their local communities.
The market sources goods from across the region, and each farmer's story differs, but their dependence on their community remains the same. The market uses social media platforms like Facebook and Instagram to communicate, share updates, and educate the community about local investments.
The market's social media posts go beyond picturesque produce and share the real stories of the makers. A Facebook reel of a farmer harvesting sunflowers can brighten the day for the market's followers. The market maintains a rich, small-town feel, despite being adjacent to a large metro area, and Tomeo's message for National Harvest Month is to support local, connect deeply, and celebrate the story behind your food.
Tagging a friend in a comment on the market's Facebook posts can lead to a fun-filled Wednesday afternoon for the duo. The market shares its 30 diverse vendors in real time through Facebook posts, and customers can place orders online for pick-up at the market.
Tomeo and the Fort Thomas Farmers Market use social media platforms to create a bridge of connection with the farmers, employing geo-targeted ads on Facebook and Instagram to reach local audiences effectively and collaborating with local agricultural influencers to enhance credibility and reach. They also use these platforms to complement online ordering and direct sales channels, blending digital convenience with local market experiences.
By combining these social media strategies, the Fort Thomas Farmers Market strengthens its local presence, attracts and retains customers, and boosts sales while emphasizing its unique community-based values and farm-to-table connections. Join the Fort Thomas Farmers Market every Wednesday to experience the vibrant community and fresh local produce.
