Shaking Things Up: The Hottest Summer Trends of '25 - Sunscreen Craze, Pornstar Cooler, and More!
Emerging Summer Fads: Sunscreen Obsession and Pornstar Beverage - Is this the fashionable vibe for the season?
Ready to dive into the heart of summer '25? Let's explore the trends that are set to heat up the season, from ice cream to cocktails, and everything in between.
The Thirst Quencher of the Summer - The Pornstar Martini!
Originating in London and affectionately known as the Maverick Martini or Passion Fruit Martini, this lively cocktail comprises vodka, passion fruit liqueur, vanilla syrup, and champagne (or prosecco). The name, inspired by a whimsical idea of a porn star ordering the drink in a bar, might have you raising an eyebrow, but its irresistible sleek flavor profile makes it the perfect drink for these sultry summer nights.
Mixology expert Nils Wrage believes that the cocktail's playful architecture and name fit perfectly with the current times, making it a strong contender for summer '25. Although the Espresso Martini has dominated the scene for a while, Wrage predicts that the Pornstar Martini might take the limelight this year, particularly in the German-speaking region. However, watch out, as this drink has already conquered the international stage, having been one of the most googled cocktails for years!
Sweeter Moments with Cool Scoops - Ice Cream of the Year!
It's official - raspberry with pink pepper ice cream is the ice cream trend of the year, according to the association of Italian gelato makers in Germany. This unique blend of spicy and sweet tastes not only pays homage to the aroma's popularity in Germany but also addresses the increasing concerns of lactose intolerance and the soaring temperatures of the summer season.
For those dreaming of their Nutella fix, fear not! Ferrero has brought back a new twist in the form of the Raffaello Triple Experience Peach Dream: coconut ice cream infused with peach sauce, wrapped in a shell featuring granulate with peach and coconut flavors. It's simple indulgence at its best!
A Twist on Tradition - Ice Cream Buns to Rule the Summer!
Ice cream in a cup, on a stick, or in a cone - been there, done that! This summer, get ready for the latest sensation: ice cream sandwiched between soft, delicious brioche buns! Traditionally popular in Italy, this delicacy can now be found in ice cream parlors across Germany, promising a new fresher edge to the classic summer dessert.
The Ultimate Defense - Sunscreen Craze
While there might not be a "Generation SPF," it's become quite apparent that skincare is on everyone's mind this summer. From Gen Z to Gen X, people are diligently slathering on sunscreen, armed with SPF 30 at the very least, and in many cases, reaching for the SPF 50. The fear of premature skin aging is clearly a driving force behind this sunscreen craze.
According to market research firm Fortune Business Insights, the global market for sun protection products is expected to reach staggering heights of $15.5 billion this year, with Europe dominating this segment of the beauty industry. The ongoing conversation about skin health on social media platforms like TikTok and Instagram only adds fuel to this growing trend.
Time for a Shift? Out with the Old, In with the New?
Years ago, convertibles symbolized freedom and elegance. But times have changed, and SUVs and electric vehicles have taken over the limelight, bringing the popularity of convertibles down by over half in the past 15 years, as per Kraftfahrt-Bundesamt's registration statistics. It seems that the cabriolet might be relegated to the sidelines for now.
Stay tuned, as we continue our journey through the hottest summer trends of 2025!
Bonus Insights
- Gelato Week Germany: This exciting event highlights unique, experimental flavors from various gelaterias across Germany. Each participating shop offers a special flavor for just €1.50 per scoop during the event, which takes place in multiple regions including Berlin, Bayern, Baden-Württemberg, Rheinland-Pfalz, Hessen, Nordrhein-Westfalen, and Nord-Germany.
- Lavendel-Panettone: A panettone-inspired gelato made with lavender cream can be found at Eiscafé Am Britzer Damm in Berlin.
- Zimtschnecken: A cinnamon-based gelato, likely a variation of traditional cinnamon flavors, is available during the summer season.
- Refreshing and Creamy Flavors: Brands like CINNAMOOD are introducing new, refreshing and creamy flavors for summer, emphasizing high-quality ingredients.
- The European Parliament, the Council, and the Commission have been advocating for stricter regulations on sunscreen production, to align with the growing sunscreen craze seen in fashion-and-beauty trends across Europe.
- As the Pornstar Martini continues to gain popularity among the youth, restaurants and bars in the home-and-garden sector are preparing to stock up on the necessary ingredients, with a predicted increase in demand for food-and-drink establishments offering this trendy cocktail.
