Milanese brand Rovi Lucca designs 'premium workwear for garden enthusiasts'
In the heart of Tuscany, Italy, a unique fashion brand named Rovi Lucca is making waves by fusing the city's botanical gardens and natural environment with contemporary sportswear. Founded by Bradley Seymour and Fabrizio Taliani, Rovi Lucca creates dependable clothing that reflects Tuscan authenticity and botanical heritage.
The brand's collections, such as the 'meet me in the garden' series showcased on their Instagram page, feature practical yet elegant garments like the Garden Jacket, chore shorts, and garden hats. These pieces are designed to evoke a strong connection to nature and outdoor living, made with Italian artisanal craftsmanship.
Seymour and Taliani, both veterans of the fashion industry, credit their careers for shaping Rovi Lucca. Seymour, previously working in creative direction and editorial for Marie Claire and Esquire, views the brand as a way to dream and connect with nature. Taliani, who has worked at Trussardi, Malo, and Zegna in menswear design, considers filaticcio, a fabric specific to Lucca, as a core starting point for Rovi Lucca's collections.
The duo's fascination with gardening began during the pandemic while at Taliani's grandmother's house in Lucca. This newfound interest led them to seek inspiration from Lucca's significant gardens, such as Tenuta di Valgiano, Orto Botanico Comunale de Lucca, and Palazzo Pfanner, which have all influenced Rovi Lucca's output.
While iconic fashion designers like Christian Dior and Dries Van Noten are known for incorporating floral and garden motifs in their collections, Rovi Lucca localizes this trend with a tangible connection to the gardens of Lucca. The brand's clothes do not have to scream or make a fashion statement. Instead, they find beauty in simplicity and practicality.
Rovi Lucca works with producers in Italy, including one that cuts clothes by hand, imparting a unique quality to the garments. The relationship between the fashion industry and gardening in Lucca is exemplified by brands like Rovi Lucca, creating apparel that celebrates local botanical heritage with stylish practicality.
For more information about Rovi Lucca and their collections, visit their website at rovilucca.com. Taliani proposes that Rovi Lucca is creating a community, fostering a connection between nature, fashion, and the people of Lucca. As the brand continues to grow, it will be interesting to see how they further integrate the city's botanical heritage into their designs.
[1] Rovi Lucca website: https://rovilucca.com/ [2] Lucca Botanical Gardens: https://www.ortobotanicocomunaledilucca.it/ [3] Tenuta di Valgiano: https://www.tenutadivalgiano.it/ [4] Palazzo Pfanner: https://www.palazzopfanner.it/
- The 'meet me in the garden' series on Rovi Lucca's Instagram page expands beyond fashion-and-beauty, incorporating home-and-garden elements, such as the Garden Jacket, chore shorts, and garden hats, designed to evoke a connection to nature and outdoor living.
- Rovi Lucca's commitment to local botanical gardens in Lucca, like Tenuta di Valgiano, Orto Botanico Comunale de Lucca, and Palazzo Pfanner, not only reflects their lifestyle but also contributes to fostering a community that connects nature, fashion, and the people of Lucca.
