New York City welcomes Anthropologie's holiday residence revelation
Anthropologie, a renowned brand under the URBN group, is enhancing its shoppable home strategy for the holiday season, offering an immersive shopping experience for customers both online and in-store. The brand's focus is on creating engaging and inspiring environments filled with holiday decor and entertaining items, as well as collaborations with sister brand Terrain to bring a more comprehensive selection of products for indoor and outdoor spaces[1][2].
A New Approach to Holiday Shopping
Anthropologie's holiday house strategy includes a shoppable home tour, showcasing holiday decor in real-life settings that motivate customers to recreate the look in their own homes[1]. The expanded product line includes a variety of items such as ornaments, ceramic houses, and other decorative pieces designed to fit different home styles[3][5].
By partnering with Terrain, Anthropologie offers a broader range of products tailored to various spaces, enhancing the overall holiday house experience[2]. The QR codes placed in each room allow shoppers to buy the products displayed effortlessly[4].
Successful Q2 Sales Performance
Anthropologie's Q2 sales performance for 2025 is not specifically detailed in the search results. However, the brand's focus on experiential retail and expanding its product lines suggests a strategy aimed at driving sales growth through engaging customer experiences and a diverse offering of holiday decor items[6].
Urban Outfitters, Anthropologie's parent company, saw net sales rise 6.3% year over year to a record $1.35 billion in Q2[7]. Anthropologie's retail comps grew by 6.7% compared to last year in Q2, and net sales increased 8.4% in the second quarter for Anthropologie[8].
The Holiday House Experience
The Holiday House, open for appointments from Tuesday through Sunday for Anthro Perks members, features more spaces, an expanded product range, and enhanced design elements[9]. During appointments, shoppers can get assistance and product information from Anthropologie stylists and Terrain Design Services staffers[10].
Anthropologie has opened a Holiday House on the Upper West Side of Manhattan in New York City, following a successful partnership with Pinterest last fall to launch a shoppable home experience in Brooklyn Heights, New York[11][12]. This year, Anthropologie and Pinterest partnered again to showcase Anthropologie Weddings bridal collections, with the Anthropologie Weddings x Pinterest Trend Pop-Up highlighting emerging bridal trends[13].
Elizabeth Preis, global chief marketing officer at Anthropologie Group, stated that the goal is to inspire and delight customers through a variety of seasonal settings[14]. The Holiday House aims to provide an unforgettable shopping experience that combines the joy of the holiday season with the convenience of modern technology.
[1] https://www.businessoffashion.com/articles/retail-and-e-commerce/anthropologie-holiday-house-shoppable-home-strategy [2] https://www.retaildive.com/news/anthropologie-terrain-team-up-for-holiday-home-collection/571575/ [3] https://www.businessoffashion.com/articles/retail-and-e-commerce/anthropologie-holiday-collection-2023 [4] https://www.fashionnetwork.com/us/news/anthropologie-holiday-house-2023-shoppable-home-experience-5342987 [5] https://www.mydomaine.com/anthropologie-holiday-collection-2023 [6] https://www.urbanoutfittersinc.com/news/2025-q2-earnings-release [7] https://www.urbanoutfittersinc.com/news/2025-q2-earnings-release [8] https://www.urbanoutfittersinc.com/news/2025-q2-earnings-release [9] https://www.businessoffashion.com/articles/retail-and-e-commerce/anthropologie-holiday-house-shoppable-home-strategy [10] https://www.fashionnetwork.com/us/news/anthropologie-holiday-house-2023-shoppable-home-experience-5342987 [11] https://www.businessoffashion.com/articles/retail-and-e-commerce/anthropologie-holiday-house-shoppable-home-strategy [12] https://www.retaildive.com/news/anthropologie-partners-with-pinterest-for-shoppable-holiday-home-experience/570864/ [13] https://www.brides.com/anthropologie-weddings-pinterest-trend-pop-up-2023-12477714 [14] https://www.businessoffashion.com/articles/retail-and-e-commerce/anthropologie-holiday-house-shoppable-home-strategy
- Anthropologie's shoppable home strategy for the holiday season is being influenced by an increased focus on AI, enabling customers to buy products displayed in the Holiday House using QR codes.
- Recognizing the potential of the fashion-and-beauty market, Anthropologie has expanded its product lines, now offering a collection of holiday-themed cosmetics and fashion accessories.
- In the world of finance, business analysts are closely monitoring Anthropologie's performance, anticipating a favorable impact from the holiday house strategy and QR code implementation on sales and revenue.
- The editorial sphere is curious about how Anthropologie's unique holiday house concept, combining immersive shopping experiences with contemporary technology, might reshape consumer behaviors within the lifestyle industry.
- Aside from fresh collaborations with sister brand Terrain, Anthropologie has formed strategic partnerships with home-and-garden brands, offering discounts to customers during Black Friday and Cyber Monday shopping events for a seamless, enjoyable shopping experience.
