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SOTO to Showcase New Outdoor Cooking Stoves at "Summer Purchase Sports Fair"
Japanese outdoor cooking stove specialist, SOTO, is set to attend the "Summer Purchase Sports Fair" in Grenoble, France on September 8 and 9, 2025. The event offers attendees a unique opportunity to meet, chat with, test products on-site, and learn about SOTO's upcoming season.
SOTO, a pioneer in gas and liquid fuel stoves for extreme conditions, has made a significant impact in the outdoor industry. The company's technology was used for the torches of the Tokyo 2020 and Paris 2024 Olympic Games, demonstrating its reliability and performance under pressure.
At the fair, SOTO will present two new stove models, designed for simplicity, versatility, and minimal bulk. These new additions are expected to further cement SOTO's position as a leader in the outdoor cooking market.
SOTO's European Distribution is handled by Christoph Michel, while Press Relations and Marketing duties are entrusted to Johannes Wessel. For press enquiries, journalists can request a press kit, images, and test material from SOTO. Julien Bels, in charge of Press Relations at SOTO, encourages journalists to schedule a presentation or interview with the company.
Founded as Shinfuji Burner in 1978, SOTO launched its own brand in 1992. The company is associated with renowned brands such as BLUSUN, B/O/F/F, GORE-TEX, kahtoola, Montane, Petzl, Vango, and Wrightsock. SOTO manufactures its products in its own factory in Japan and ships worldwide.
For more information, visit SOTO's French website at https://sotooutdoors.eu/fr. The company's General Manager, Tomo Sekiguchi, and President, Hajime Yamamoto, lead SOTO's operations.
While details about the new stove models are not yet available, we look forward to learning more about SOTO's innovations at the "Summer Purchase Sports Fair" in Grenoble. Stay tuned for updates closer to the event date!
Home-and-garden enthusiasts attending the "Summer Purchase Sports Fair" in Grenoble, France will have an opportunity to explore SOTO's new outdoor living products, as the company showcases its new outdoor cooking stoves. SOTO's upcoming lifestyle innovations, designed for simplicity, versatility, and minimal bulk, are set to further expand their leadership in the home-and-garden and outdoor-living markets.
