Query: Obtain information from Justin Peterson, Digital Content Production Director
Justin Peterson, born and raised in Omaha, Nebraska, embarked on an exciting career in sports video production after studying at the University of Nebraska-Lincoln College of Journalism. His first industry job was as a student PA at HuskerVision in the Nebraska Athletic Department.
Following his graduation, Peterson took an internship with the US Olympic Committee. His career took a significant leap when he landed his first full-time gig at the University of Illinois Athletic Department, where he focused on creating videos for the web.
Peterson's work with sports content has been diverse. He has covered around 100 Celtics games over the course of a season, a project he particularly enjoys. However, Peterson does not seek out sports content as inspiration. Instead, he finds creative inspiration from various sources, including Vimeo, signs, patchwork bricks on buildings, and content in his feed.
In his workflow, Peterson frequently uses a variety of visual effects such as Blurs, glows, light leak, whip pan, and film roll. He uses Sapphire as his transition package of choice for years, and Mocha Pro for rotoscoping, tracking, or stabilization.
Peterson's advice to his younger self and aspiring video producers is to prioritise daily effort and focus on what matters most, as this will be a competitive advantage. He also encourages trying new things, failing, and keeping going as part of the creative process.
When feeling creative burnout, Peterson finds renewal in spending time with his two young boys, who help him see the world from a different perspective. If given the opportunity, he would love to collaborate with his college friends who are now working in sports across the country.
Despite extensive searches, there are no publicly available detailed biographies of Justin Peterson specifically describing him as an Emmy Award-winning video producer for the Boston Celtics, including his career path, favourite projects, or his use of Adobe Suite and Cinema4D tools.
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