World, Meet Popsugar Fitness' Debut Fitness Equipment Line Hitting Target Stores Next Month! 🎉
Target introduces Popsugar's inaugural fitness gear collection
Get ready to shake up your workout routine, folks! Popsugar Fitness, the powerhouse behind your favorite fitness content, is venturing into the realm of equipment with their first-ever collection launching at Target at the end of December – yup, we're sticking it out there during the holiday rush! 🎄
This collection, inspired by their Class FitSugar franchise, is jam-packed with 17 must-have items that'll elevate your at-home workouts to the next level. Expect yoga mats, dumbbells, kettlebells, and jump ropes, among other essential pieces of equipment. Talk about versatility! 💪
But wait, there's more! In 2020, thanks to the pandemic ~~and our extremely sedentary lifestyles, Honestly, who isn’t spending hours scrolling memes, right? Struggling to decompress from another episode of Tiger King was the perfect excuse to join the millions of new subscribers on Popsugar Fitness' YouTube page. We won't judge.~~, Popsugar Fitness gained more than three million new subscribers, so they're clearly doing something right. 🤩
Now, let's dive deeper into this exciting partnership. The collaboration with Target marks Popsugar's second dance together, with their first waltz being the release of a Disney Princess collection of pillows, candles, and other home goods. It seems Target has been fostering some serious love for fitness, as evidenced by their All in Motion activewear line which brought in a whopping $1 billion in sales in its inaugural year, not too shabby! 💸
"We're over the moon to join forces with Target once more, bringing our brand a step closer to offering real utility in the fitness and wellness world," said Lisa Sugar, co-founder of Popsugar, in a statement. "Our mission is to empower millions by providing the tools they need to stay committed to their wellness journey."
Previously, Popsugar has partnered with various retailers and even hosted their Sugar Chalet pop-up shop in 2019 showcasing popular brands like e.l.f. Cosmetics, Nature's Way, Athleta, and more. The brand teamed up with Kohl's in 2018 to create an apparel collection, and more recently, joined forces with Old Navy to create a comfortable clothing line for tweens during the global coronavirus pandemic. 🦠
So, there you have it! Embrace the new year and level up your fitness game with Popsugar Fitness' first fitness collection hitting Target stores at the end of the year. Stay tuned for updates on Popsugar's future collaborations by keeping an eye on their website and social media channels. Happy workout-ing! 🤓💖🏋️♀️
- Amidst the pandemic's influence on our lifestyles, the demand for fitness content increased significantly, leading to more than three million new subscribers on Popsugar Fitness' YouTube page.
- In an effort to offer real utility in the fitness and wellness world, Popsugar Fitness has ventured into the production of fitness equipment, with their first-ever collection launching at Target at the end of December.
- Although Popsugar Fitness is best known for their fitness content, they have also partnered with retailers such as Kohl's, Old Navy, and Target, expanding their brand offerings to include home goods, apparel, and now fitness equipment.
- Unlike their previous collaborations that focused on home goods and clothing, the collection at Target, inspired by their Class FitSugar franchise, will bring 17 essential fitness items to consumers looking to elevate their at-home workouts.
- Popsugar's collaboration with Target is not only an exciting development for the health-and-wellness industry but also brings science-backed fitness content and AI-driven workout recommendations into the realm of home and garden, lifestyle, and business.
