Toyota Whimsically Honors Its Influence in New Zealand Tradition Through Fresh Advertisement
Toyota New Zealand has recently launched a campaign to promote its new 2021 Hilux model, with a focus on the bond between car owners and their vehicles, and the social aspect of owning a Toyota Hilux. The setting for this campaign is none other than the stunning landscapes of New Zealand.
The campaign features a diverse group of New Zealanders, each with their unique personal touches on their vehicles. One owner, for instance, can be seen driving around with a boat attached to his Hilux, while another has a steering wheel cover that matches the colour of his beard.
The hero film of the campaign showcases these New Zealanders as they pull over when they spot each other out and about. The conversations between them are playfully shouted through open windows, filled with nonsequiturs that highlight the camaraderie and friendship shared among these car owners.
As the campaign continues, more adventurous Kiwis arrive in their trucks, creating a long row of Toyota Hilux vehicles. The social aspect of owning a Toyota Hilux is further emphasized through these interactions, as the group continues to depict New Zealanders and their unique ways of enjoying their vehicles.
The 2021 Hilux model is at the heart of this campaign, with other owners illustrating its attributes and features. From its rugged design to its versatile capabilities, the 2021 Hilux is shown as the perfect companion for New Zealand's diverse landscapes and adventures.
Despite the campaign's focus on the social aspect of owning a Toyota Hilux, it remains clear that Toyota New Zealand is committed to promoting the 2021 Hilux model as a reliable and capable vehicle for New Zealanders.
At the moment, the available search results do not provide information on who developed the idea for the Toyota New Zealand advertisement for the new Hilux model in 2021. Nonetheless, the campaign is already making waves, with many New Zealanders expressing their excitement for the new model and the unique way it celebrates the bond between car owners, their vehicles, and their friends.
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