Travel website honored with Smarter Travel Award: Silver Edition
The Smarter Travel Mark, a nationwide certification program run by the National Transport Authority (NTA), is making waves in promoting active and sustainable travel across the country. This program, with its three-tier certification system (bronze, silver, gold), recognizes and celebrates organizations that actively support sustainable travel for their workforce, students, and visitors [1][2].
The primary goal of the Smarter Travel Mark is to reduce single-person car usage, encouraging sustainable commuting and travel behaviors [1][2]. Organizations earn the Mark by demonstrating efforts to support and enable active travel modes such as walking and cycling, as well as other sustainable transport options for commuting and travel beyond work or study [1][2].
The Smarter Travel Mark program extends its support beyond the commute, catering to the needs of the workforce, students, and visitors. It promotes infrastructure improvements and initiatives like cycle and scooter parking, support for public transport, and safe routes for walking or cycling (e.g., Safe Routes to School), although these are broader public efforts supporting the same aims [4].
Recognition with the Smarter Travel Mark implies tangible outcomes such as reductions in single-occupancy car commuting and enhanced environmental responsibility as part of organisational sustainability [1][2]. By 2024, at least 85 organisations had earned this certification for their sustainable mobility efforts, indicating its growing adoption and impact [4].
The Smarter Travel Mark program's website serves as a valuable resource for those interested in its sustainable business activities. It provides transparency regarding its sustainable business practices, offering insights into its sustainable business initiatives and commitments [3]. The website is a platform for showcasing its dedication to sustainability, acting as a tool for promoting its sustainable business efforts [3].
The Smarter Travel Mark program aligns with the NTA’s wider strategy to increase sustainable mobility, encourage active travel, and reduce car dependency at the organisational level. It integrates with national efforts to improve sustainable travel infrastructure and reduce reliance on single-occupancy vehicles [1][4].
In conclusion, to obtain the Smarter Travel Mark certification, an organisation must demonstrate a sustained and verified commitment to promoting active travel (walking, cycling) and sustainable commuting options, structured through a tiered certification reward system by the NTA. This integrates with national efforts to improve sustainable travel infrastructure and reduce reliance on single-occupancy vehicles [1][2][4]. For more information, visit the Smarter Travel Mark program's website at "Sustainable Business at our website." [3]
An organization can earn the Smarter Travel Mark by demonstrating a sustained commitment to promoting active travel modes such as walking and cycling, and supporting sustainable modes of commuting, aligning with national efforts towards sustainable living. This certification also extends to the home-and-garden sector, encouraging sustainable-living practices in every aspect of life. For instance, the organization's website offers insights into its sustainable business initiatives and commitments, promoting sustainable business activities as part of a broader sustainable-living lifestyle.
