Unveiling the Triumphant Winners of India's Largest Beauty Awards - Best in Beauty 2025 by Nykaa's Second Edition
Nykaa, the renowned retailer known for its commitment to authenticity and customer-centricity, has once again made waves in the Indian beauty industry. The Nykaa Best in Beauty Awards 2025, held with over 1.6 million votes, celebrated a diverse range of products that reflect the evolving landscape of Indian beauty.
The winners, selected from 58 categories by a panel of experts, include a fusion of global trends, particularly Korean beauty, and strong homegrown brands. The awards also highlight the importance of innovation and convenience, with products such as cushion foundations that redefine ease of use.
The beauty ecosystem represented by the 2025 winners is innovative, inclusive, and strongly shaped by community preferences and emerging global beauty standards. It emphasizes authenticity and consumer-driven choices, with winners being selected not just by experts but primarily by India’s beauty-conscious consumers.
Recognition of dermatologically approved products and formulations that combine efficacy with safety is also prominent. Products that integrate modern aesthetics and functional beauty, such as holographic eyeliners and glow-boosting serums, appear prominently.
The awards celebrate the shift from cult discoveries to daily rituals and the rise of bold, breakthrough brands. They reflect the evolving relationship between Indian consumers and the beauty brands they choose to champion.
Some of the winning products include dewy skin tints, ceramide-rich moisturizers, lip oils, vinyl lipsticks, skin scents, gourmand notes, SPF-infused products, and Korean beauty products. The jury for the awards included celebrities, beauty and wellness experts, and industry leaders.
Falguni Nayar, the founder and CEO of Nykaa, has won personal honors such as EY Entrepreneur of the Year and Power Businesswoman by Forbes Asia. She disrupted the beauty retail market with her entrepreneurial leap in 2012, and Nykaa has since expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore.
Nykaa has also expanded into the Middle East through its omnichannel beauty offering 'Nysaa'. The winners of the Nykaa Best in Beauty Awards 2025 are now available for purchase on Nykaa.com.
The Nykaa Best in Beauty Awards 2025 are a testament to what modern beauty in India truly looks like. They are a reflection of Nykaa's vision to bring inspiration and joy to people everywhere, every day. With its commitment to authenticity, customer-centricity, and innovation, Nykaa continues to shape the future of Indian beauty.
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- The Nykaa Best in Beauty Awards 2025 honors innovative, consumer-driven products that range from dewy skin tints to Korean beauty items, presented in collaboration with a panel of industry influencers such as celebrities, beauty experts, and industry leaders.
- Falguni Nayar, the founder and CEO of Nykaa, has been recognized with prestigious accolades like the EY Entrepreneur of the Year and Power Businesswoman by Forbes Asia, demonstrating her significant impact on the business landscape, particularly in the beauty and fashion sectors.
- Nykaa, the Indian beauty retailer known for its authenticity and customer-centricity, has expanded its services to include platforms like Nykaa Fashion, Nykaa Man, and Nykaa Superstore, further diversifying its offerings beyond just beauty products.
- The Nykaa Best in Beauty Awards 2025 emphasize the growing importance of modern aesthetics and functional beauty, integrating elements such as holographic eyeliners and glow-boosting serums into the winners' list, while ensuring safety and efficacy through dermatological approval.
