Walmart cuts prices on select back-to-school essentials for 2023 shopping season.
Walmart is gearing up for the 2025 back-to-school season with a host of discounted school supplies and convenient shopping tools. The retail giant has launched a one-click school supply list, a classroom registry, and is partnering with Ibotta to offer rebate deals, aiming to simplify the shopping experience for parents and students.
The range of school supplies on offer includes basic items like pencils, erasers, and glue, priced under $1. Ticonderoga pencils (10 count) are available for $3.99, while paper folders can be purchased for as little as $0.15 to $0.49. Crayola crayons (24 count) are available for $0.50, and BIC pens (10 count) can be found for around $1.29 to $1.49.
In addition to these, Walmart is offering mechanical pencils and regular pencils in colourful designs with pastel colours. Larger or higher-end items like scientific calculators and backpacks start at $5, with some kids' backpacks dropping under $10. The retailer has also discounted college dorm essentials, including laptops, headphones, storage solutions, and small appliances.
Walmart's back-to-school sales schedule starts early in June and prices improve through July, allowing customers to plan their purchases effectively. The retailer boasts over 200 rollback deals and more than 2,000 items priced under $10 during this sale period.
Beyond discounted prices, Walmart is introducing tools and services to support shoppers and educators. The one-click school supply list simplifies the shopping experience, while the classroom registry allows teachers to list needed items, and shoppers can contribute directly to classroom needs. Walmart is also pairing its sale prices with Ibotta rebate offers to save up to 50%–75%, sometimes allowing shoppers to get school supplies for free.
In a Coresight Research report, 68.8% of respondents said inflation will limit their spending in the category this year. However, Walmart's affordable prices and initiatives may provide a solution for many families.
In a statement, Denise Incandela, Walmart U.S. executive vice president of fashion, said, "We're proud to offer another year of incredible value for back-to-school shopping." Walmart is positioning itself as the go-to destination for back-to-school shopping this season.
Meanwhile, Target has launched its Circle Week savings event with a focus on back-to-school products. Target is maintaining 2024 pricing on select school products and offering teachers and students a one-time 20% storewide discount with an extended usage period. Additionally, teachers and students can sign up for a one-year Target Circle 360 membership at 50% off for $49 annually.
It seems that the 2025 back-to-school season is shaping up to be a competitive one, with both Walmart and Target offering discounted school supplies and convenient shopping tools to attract customers. Back-to-school spending in the U.S. is expected to increase 3.3% year over year to $33.3 billion. With inflation affecting many families' budgets, affordability will likely be a key factor in back-to-school shopping decisions this year.
- Walmart's back-to-school offerings include various AI-recommended designs for mechanical pencils and regular pencils in pastel colors.
- The retailer's strategy for the 2025 back-to-school season extends to home-and-garden items, with discounted college dorm essentials such as laptops, headphones, storage solutions, and small appliances.
- Besides the discounted prices, Walmart is introducing educational resources like the one-click school supply list and the classroom registry to assist both shoppers and educators.
- In the competitive 2025 back-to-school market, deals-and-discounts on lifestyle items including fashion, such as Ticonderoga pencils, Crayola crayons, and BIC pens, will be significant factors for consumers trying to combat inflation's impact on their budgets.
