Weekly shopping transformed into a playful expedition: the OREO x MINECRAFT MOVIE Experience
Mondelez International Inc., a leading global snacking provider, has announced a unique partnership with the upcoming Minecraft movie. The aim of this collaboration is to bring more playful experiences into daily life and make snacking fun.
Through Mondelez's "Snacking Made Right" strategy, the company seeks to offer consumers the right snack for every occasion. As part of this strategy, OREO, the world's favourite cookie brand, has designed four special edition cookies inspired by symbols from the Minecraft movie. By biting the cookie into a square and scanning it with a phone, customers can unlock an Augmented Reality (AR) online experience.
In selected supermarkets, OREO is transforming grocery shopping into a playful experience. Customers can participate in mini-quests featuring creatures from the movie and potentially win cinema tickets by scanning QR codes on stands or floor stickers.
According to a study conducted by market research firm The Harris Poll on behalf of Mondelez International, small meals and snacks play an important role in people's daily lives. The study, known as "The State of Snacking™", reflects this trend.
Psychologist Prof. Proyer, an expert in play, states that adults also have a desire to play and it can help them better cope with the stresses of daily life. A playful approach to life, like the one OREO brings to supermarkets with the OREO x Minecraft Movie Experience, can positively influence life satisfaction.
Mondelez International Inc. is listed on the Standard & Poor's 500 Index, the NASDAQ 100, and the Dow Jones Sustainability Index. The company, which also owns brands such as Milka, Philadelphia, TUC, and Toblerone, reported a net revenue of approximately $36 billion in 2024.
For more information about the OREO x Minecraft Movie Experience, visit www.oreo.eu. For press inquiries in Germany, Austria, and Switzerland, contact Jenny Linnemann at [email protected]. For all other inquiries, contact Melina Simon at [email protected].
'A Minecraft Movie', directed by Jared Hess, produced by Vertigo Entertainment/On The Roam/Mojang Studios, and distributed by Warner Bros. Pictures, has been running in German cinemas since April 3. The movie, which stars Jason Momoa, will be released exclusively in theaters and IMAX theaters starting April 3, 2025, with the North American release date set for April 4, 2025. The company that took over the release of "A Minecraft Movie" in Germany in April 2025 is Warner Bros. Pictures, in partnership with Legendary Pictures.
